Who is Avi Santoso?

Last image of me from my camera roll

Hey there! I'm Avi.

This website is about the boring stuff behind extraordinary AI.

I'm a software engineer who builds software products, MVPs, and enterprise solutions. I left full-time employment to build products and work as an AI & software consultant, focusing on voice AI, evaluations, fine-tuning, and scalable architectures.

What do you build?
I specialize in AI implementations - voice agents, LLM fine-tuning, and full-stack applications. I help companies go from concept to production-ready systems using modern AI tools and enterprise-grade architecture.

Why should I read your content?
I write about the practical side of building AI products - the stuff I wish I knew when I started. Implementation details, architecture decisions, and lessons from client work.

How can we work together?
I take on select consulting projects for AI implementation and enterprise architecture. Reach out to me directly by email for any business enquiries. For anything else, subscribe to the newsletter and add your comments!